Search Engine Dictionary: A complete guide to search engine terminology

 

 

 

Doorway domain

doorway domain

A keyword-rich domain name used to achieve high search engine ranking for a particular keyword / key phrase. Similar to a doorway page, the doorway domain serves only as a point of entry that leads search engine traffic through to the "real" content of the page. This technique is not advisable. Domains containing only a page or two don't normally rank well on the search engines and spiders typically ignore pages that automatically redirect to other pages. For a detailed discussion on multiple domains and automatic redirection, please refer to the Search Engine Yearbook.

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