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L
latent semantic
indexing
LSI is the Acronym of Latent Semantic Indexing,
also known as Latent Semantic Analysis. It is a kind of Information
Retrieval (IR) which switches the current lexical functioning of
every search engine to a semantic one. In this kind of indexing, it
is possible that a query returns results
which do not contain the keyword or the
keywords serched; without any doubt this is the future of searche
engines; rumors say Google is hard
at work at LSI and a 'proof' is that searching on Google with Latent
Semantic Indexing u van view an adword about Google hiring...
Added
- March 22, 2005
by Frederico Riva of
www.webmarketingstrategico.com
legacy data
Referring to information contained in old file
types. Usually legacy data can only be viewed with special reader programs.
lead
A typical MWR,
mostly referring to a potential customer's contact details. Many companies
don't sell online but rather use their sites to generate leads that
are then followed up. Many affiliate programs also reward affiliates
on a per-lead basis rather than a per-sale basis.
link / hyperlink
Clickable content on
a web page usually leads to another page, another site or another part
of the same page. The clickable content therefore is said to link to
the other page / site / part of the same page. Spiders
use links to crawl from one page to the
next as they index web sites.
linkable content
Site content that is so high quality and/or unique
that other sites *can't resist* linking to it. Examples include articles,
news, forums, newsletters, etc.
Added
- Oct 23, 2003
by Craig Fifield of
www.submit-it.com
linkage
See link popularity
link checker / link
validator
A program that scans web sites for dead
links. Most link checkers generate reports that list all dead links
on a site.
link farm
Similar to FFA pages,
it refers to a page where anyone can list a web site to be linked to.
Link farms are used to artificially boost link
popularity. Most search engines
penalize sites associated with link farms.
Also see FFA
link hoarding
The practice of getting as many inbound
links as possible while giving as few outbound
links as possible. This is done in attempt to increase link
popularity. Regarded as spam.
link popularity
/ linkage
A measure of the quantity and quality of inbound
links. Link popularity is an important factor in SEO.
For more on its role in SEO as well as legitimate ways to improve a
site's link popularity, please refer to the Search
Engine Yearbook.
linkrot
Similar to dead links,
but more specifically referring to the general problem of dead links
on the web. Linkrot is a major headache for the search
engines who has to return relevant
and up-to-date results.
link swap / link swop
Similar to reciprocal
links, referring to the practice of two or more sites exchanging
links in an effort to boost link
popularity. For more on this and other ways to boost link popularity,
please refer to the Search Engine Yearbook.
link text
See anchor text.
link tracking
A type of indexing designed to track inbound
links to a document. Many search
engines offer ways to easily track inbound links. At Google,
for example, simply type "link:www.your-domain-here.com" (without
the quotation marks) for a list of sites linking to www.your-domain-here.com.
log file
Each web site has a log file (stored on the server),
which records details every time a visitor
to the site requests a file. Log files store data such as the IP
address of the visitor, the visitor's nationality, operating system,
browser etc. The log file can be analyzed
to obtain statistics on unique visitors,
page views, hits
etc., which are often used as measurements in SEO.
Also see log file analysis.
log file analysis
Referring to the analysis of records stored in
the log file. In its raw format, the data in
the log files can be hard to read and overwhelming. There are numerous
log file analyzers that convert log file data into user-friendly charts
and graphs. A good analyzer is generally considered an essential tool
in SEO because it can show search
engine statistics such as the number of visitors
received from each search engine, the keywords
each visitors used to find the site, visits by search engine spiders
etc. For more on log file analysis and analyzers, please refer to the
Search Engine Yearbook.
logspam
/ logspamming
A type of spamdexing
where one website gives another website enough fake hits
so as to get into their top referrer logs and
obtain backlinks. Most often done to
high PageRank sites with publicly available
site useage logs that are spidered by Google.
Added
- June 10, 2003
by Mark Glissmeyer
Additional information:
It seems that Google is aware of this practice and will penalize sites
that obtain backlinks in this way.
Looksmart
www.looksmart.com
A comparatively small directory. For
a complete review of Looksmart and its PPC
model, please refer to the Search Engine Yearbook.
Lycos
www.lycos.com
Lycos started out as a search engine
and was very highly rated in the late 90's. Today, web search remains
one of its features, but there has been a shift of focus to become a
more general portal site with features
like e-mail, personalization etc. Please refer to the Search
Engine Yearbook for a more detailed look at Lycos, how it works
and its importance in SEO.
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